The real origin story
The moment the business became real, the early bets that mattered, and what the polished version usually leaves out.
The podcast for agency builders
Real stories.
Real growth.
Candid conversations with the founders building remarkable agencies. We go beyond the highlight reel to uncover the decisions, setbacks, systems, and lessons behind sustainable growth.
Founderto founder
20 minfocused conversations
Zerosurface level answers
In conversationAFE 001
Angel Pichardowith Jess Clements
What this show believes
The best business lessons are lived before they are taught.
The Agency Founders Experience is where established agency leaders tell the truth about what it takes to build, adapt, and keep growing.
No performance theater. No generic playbooks. Just honest conversations about the moments that changed the business and the lessons other founders can use right now.
Inside every conversation
We ask about the part most interviews skip.
Growth under pressure
How founders found clients, navigated plateaus, made difficult calls, and built momentum when the obvious answer stopped working.
What is changing now
The market shifts, technology, client expectations, and operating decisions shaping the next era of agency growth.
Featured conversation
The founding conversation
Jess Clements on visibility, video, and building a business that stands out.
Angel sits down with the founder of JCMM.social for a candid conversation about making the leap into agency ownership, helping experts become confident on camera, and turning visibility into meaningful business growth.
Agency storyGrowth challenges2026 trends
Watch the preview ↗Who we interview
Founders with a real story and a point of view.
We speak with agency builders across disciplines. Different models, different markets, and one shared commitment to doing exceptional work.
01Creative and brand agencies
02Performance and growth agencies
03Video and content studios
04SEO and search firms
05AI and automation consultancies
06Specialist B2B service companies
Meet your host
Angel Pichardo
Agency founder. Growth strategist. Relentless student of what works.
Angel has spent the past decade building marketing and AI driven systems, advising founders, and learning alongside more than 500 agency owners around the world. He created The Agency Founders Experience because the most useful business advice rarely comes from theory. It comes from founders in the arena.
His conversations are relaxed, direct, and built around one goal: give listeners the real experience behind the result.
Connect with Angel on LinkedIn ↗Know a founder we should meet?
Bring a story worth hearing.
We are looking for established agency founders with honest lessons, strong opinions, and real experience to share.